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Ferrari World

Role / Creative Lead & UX

Date / 2014

Ferrari World is a one of a kind theme park located in Abu Dhabi, United Arab Emirates. Ferrari's first theme park features a sanctioned F1 Race Track, Museum and Formula Rossa, the world's fastest roller coaster.

I was one of several creative leads responsible for building unique digital experiences to be applied across multiple surface types for the Museum section of Ferrari World. These experiences featured interactive 3D visuals combined with content pulled directly from Ferrari's archives, detailing Ferrari's rich history and advancements in racing technology.

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