Google Play Points

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Google Play Points

Role / Motion, Interaction Designer

Google Play Points has become one of the largest loyalty programs on earth with +150 million enrolled users across 30 markets.

I served as a Motion lead for this ground-up initiative, developing a cohesive experience that included motion, interaction and gaming design.

Play Points Home

As the motion lead for Play Points, I developed every animation pattern and interactive feature for the program's bespoke UI — building a distinct motion identity for its dedicated home within the Play Store.

Branding and Tier System

A tier system rooted in precious elements, chosen for its scalability and ease of localization across global markets. I played a key role in the branding decisions that defined this system — from color to nomenclature

Weekly Reward

The Weekly Reward was built to solve a simple problem: getting enrolled users back to Play Points. It became the program's most visited feature, with millions of unique visitors every month

Lottie in the Mix

Pushing Lottie to its limits. This multi-phase touch-triggered animation sequence is rooted in the core Play Points brand but built for flexibility — a framework designed to grow, adapt, and introduce new visual content without missing a beat.

Early Explorations

Google Play Points serves a global gaming audience with high expectations — from the start, the visual direction needed to be bold, engaging, and built to scale alongside the program.

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Richard Hawkins

Motion Designer

Create Your First Project

Google Play Points

Role / Motion, Interaction Designer