Google Play

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Google Play

Role / Studio Design Lead

Date / 2017 – 2023

I played a pivotal role in shaping Google Play, the world's largest app and game distribution platform, by designing user-centric components, seamless user journeys, and innovative features that enhanced usability, boosted engagement, and propelled revenue growth.

The evolution of Play

Spearheaded the evolving design of Google Play's comprehensive interaction models, crafting user-centric components and seamless transitions across navigation, app/game installation, purchase flow, and beyond.

Delightful navigation

Collaboratively identified and implemented subtle yet effective design enhancements, such as delightful animations in our primary navigation icons. This seemingly minor change resulted in a remarkable 30% surge in user engagement.

Seamless installation

This screen recording showcases the meticulous design and development behind the installation flow, featuring an intuitive morphing installation button, an informative progress indicator, and seamless ad placement.

Motion & visual harmony

Designed a unified yet diverse set of progress indicators, employing consistent movements and visual elements to establish a cohesive UI and motion design system while preserving individual functionality and purpose.

Innovative frameworks

Championed content-first pipelines in collaboration with engineering, enabling seamless integration and optimization for visually rich merchandising campaigns, resulting in a remarkable 78% increase in engagement per campaign.

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Richard Hawkins

Product Designer

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Google Play